Case Study: Career Education Colleges and Universities

Adding value for members by keeping them in the know

Problem

The current regulatory and media climate is unfavorable for private sector colleges and universities. To track regulatory developments and news about the industry, and to boost engagement levels and encourage membership, Career Education Colleges and Universities needed a comprehensive news monitoring solution that doubled as a member benefit.

Solution

Synoptos developed a highly targeted news brief containing relevant industry and regulatory articles that is sent out daily to all CECU members. The articles are handpicked to keep members on the cutting edge of the trends that affect their bottom line.

Results

CECU’s Vice President of Communications Noah Black called the Synoptos daily news brief its most valuable benefit, attributing it to the success of the organization. “The morning executive news summary is one of the strongest member benefits we provide,” he said. Members regularly cite the Synoptos news brief as providing the advantage they need to succeed in a highly competitive landscape.

“I consistently hear from our association’s members that the morning executive news summary is one of the strongest member benefits we provide.”
Noah Black, Vice President of Communications, Career Education Colleges and Universities

Services Engaged

  • Baseline/Landscape Analysis
  • Brand Monitoring
  • Crisis Management & Preparedness
  • Custom Research
  • Executive News Brief
  • Healthcare Research
  • Influencer Identification & Profiling
  • Influencer Intelligence
  • Opposition & Community Research
  • Performance Audits & Benchmarking
  • Public Perception Studies
  • Relationship Mapping
  • Social Media Brief
  • Statistical Analysis
  • Twitter Analysis Report
  • Quarterly Earnings Report

Who We Are

Synoptos is a media intelligence company providing news and social insights to help our clients understand what’s transpiring in the media, identify pathways to influence key stakeholders, and improve operational decision-making. In short, we provide the data essential to making informed business and communications decisions.

Dozens of Fortune 500 companies, government agencies, and growing organizations rely on us every day to provide accurate data and insights. And while software is at the core of what we offer, the experience of our team and their ability to understand our clients and their core objectives is what sets us apart.

Washington
1900 Campus Commons Dr, Suite 100, Reston, VA
1101 Connecticut Ave NW, Suite 450, Washington, DC
New York
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Kansas City
1712 Main Street, Suite 313, Kansas City, MO 64108
Taipei
12F., No.107, Sec. 4, Zhongxiao E. Rd., Da’an Dist., Taipei City 106, Taiwan

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