Case Study: Advancing Cures Today

Engaging Congress to fund biomedical research

Problem

Advancing Cures Today (ACT) is a nonprofit organization dedicated to increasing funding for the National Institutes of Health to advance life-saving medical research for patients around the world. In the midst of volatile congressional budget discussions, ACT needed to make sure their message was heard by the individuals who matter most: Members of the Senate Appropriations Committee.

Solution

Rather than blanket the nation’s capital with advertisements and op-eds in hopes of reaching a handful of congressional decision makers, ACT partnered with Synoptos. By placing targeted advertisements in the Senate Appropriations Committee News Brief, which is delivered to every member of the committee and their staff by Synoptos on a daily basis, ACT ensured their message was heard loud and clear.

Results

With a 70% open rate, ACT successfully reached significantly more members of congress than they would have through a traditional media relations strategy—for less money and in less time. By narrowing their communications efforts to congressional committee members, ACT was able to appeal directly to key decision-makers, and effectively advance the cause of biomedical research.

“Being able to reach Members of Congress and their staff with a clear, consistent message makes a big difference. Synoptos’ email news alerts to Appropriations Members and staff ensured our message was seen every day, so that NIH funding was top of mind during a very competitive budget season.”
Carol Blymire, ACT for NIH Communications Consultant

Services Engaged

  • Baseline/Landscape Analysis
  • Brand Monitoring
  • Crisis Management & Preparedness
  • Custom Research
  • Executive News Brief
  • Healthcare Research
  • Influencer Identification & Profiling
  • Influencer Intelligence
  • Opposition & Community Research
  • Performance Audits & Benchmarking
  • Public Perception Studies
  • Relationship Mapping
  • Social Media Brief
  • Statistical Analysis
  • Twitter Analysis Report
  • Quarterly Earnings Report

Who We Are

Synoptos is a media intelligence company providing news and social insights to help our clients understand what’s transpiring in the media, identify pathways to influence key stakeholders, and improve operational decision-making. In short, we provide the data essential to making informed business and communications decisions.

Dozens of Fortune 500 companies, government agencies, and growing organizations rely on us every day to provide accurate data and insights. And while software is at the core of what we offer, the experience of our team and their ability to understand our clients and their core objectives is what sets us apart.

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