Beginning in 2013, automakers began to recall a large number of vehicles as a result of defaults in Takata-made airbags. At least eight deaths and more than 100 injuries have been linked to the faulty equipment. Takata suddenly found itself in front of Congress and needed to prepare for the onslaught of negative media coverage to ensure it could adequately address the concerns of the American government, and the American people.
Takata engaged Synoptos to ensure the company remained up to date with daily media coverage in preparation for its pending congressional hearings. Synoptos also analyzed the media coverage of competitors going through similar recalls to give Takata an accurate picture of what to expect.
As Takata executives prepared for multiple congressional hearings, Synoptos’ Executive News Briefs provided invaluable insight into public perception of the company and its products.