Case Study: Takata

Supporting a corporate strategy through crisis

Problem

Beginning in 2013, automakers began to recall a large number of vehicles as a result of defaults in Takata-made airbags. At least eight deaths and more than 100 injuries have been linked to the faulty equipment. Takata suddenly found itself in front of Congress and needed to prepare for the onslaught of negative media coverage to ensure it could adequately address the concerns of the American government, and the American people.

Solution

Takata engaged Synoptos to ensure the company remained up to date with daily media coverage in preparation for its pending congressional hearings. Synoptos also analyzed the media coverage of competitors going through similar recalls to give Takata an accurate picture of what to expect.

Results

As Takata executives prepared for multiple congressional hearings, Synoptos’ Executive News Briefs provided invaluable insight into public perception of the company and its products.

“As Takata executives prepared for multiple congressional hearings, Synoptos’ Executive News Briefs provided invaluable insight into public perception of the company and its products.”

Services Engaged

  • Baseline/Landscape Analysis
  • Brand Monitoring
  • Crisis Management & Preparedness
  • Custom Research
  • Executive News Brief
  • Healthcare Research
  • Influencer Identification & Profiling
  • Influencer Intelligence
  • Opposition & Community Research
  • Performance Audits & Benchmarking
  • Public Perception Studies
  • Relationship Mapping
  • Social Media Brief
  • Statistical Analysis
  • Twitter Analysis Report
  • Quarterly Earnings Report

Who We Are

Synoptos is a media intelligence company providing news and social insights to help our clients understand what’s transpiring in the media, identify pathways to influence key stakeholders, and improve operational decision-making. In short, we provide the data essential to making informed business and communications decisions.

Dozens of Fortune 500 companies, government agencies, and growing organizations rely on us every day to provide accurate data and insights. And while software is at the core of what we offer, the experience of our team and their ability to understand our clients and their core objectives is what sets us apart.

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