Press Release: BGR Public Relations Partners with Synoptos

BGR Public Relations Partners with Synoptos for Digital Analytics and Monitoring

WASHINGTON, D.C., Nov. 6, 2014 – BGR Public Relations, a sister firm of BGR Government Affairs, and Synoptos, the award-winning big-data company, today announced a working partnership to expand both companies’ communications services.

BGR PR will work with Synoptos when its clients seek expansive digital monitoring and analysis, two of the services that Synoptos specializes in. Synoptos will refer clients to BGR PR when they need the media outreach and messaging advice that are at the heart of what BGR PR does.

“Both companies have great strengths,” said Jeff Birnbaum, president of BGR Public Relations. “By working with each other, we can provide our clients with best-in-class communications services.”

“Effective communications these days requires many types of expertise,” said Andrew Einhorn, president of Synoptos. “By partnering, our two firms will give clients a much fuller array of the services they need.”

Synoptos combines the rich analytical capability of human experts with breakthrough technologies to uncover emerging trends and deliver rapid response research. With the help of eye-opening graphics, Synoptos’ clients get a full picture of themselves in the broad media and digital landscape and cut through the clutter of media noise to improve decision-making, strategy development and performance measurement.

Synoptos uses proprietary technologies and algorithms developed, in part, through grants from the National Science Foundation and from Virginia’s Center for Innovative Technology, to produce a comprehensive suite of digital media monitoring and analysis. BGR PR will work with Synoptos to round out its communications offering.

BGR PR provides sophisticated messaging and media advice, including both paid and digital media. Led by award-winning TV and print journalist Jeff Birnbaum, BGR PR prides itself on its writing skills. It also offers the broad range of today’s communications services from top flight talent in-house and through expert partners particularly in social-media monitoring and analytics and paid advertising.

BGR PR’s growing offerings include communications strategy, message development, media training, media outreach, op-ed preparation, website design, social media campaigns, coalition management and crisis communications.

BGR Public Relations is part of BGR Group, a top-ranked bipartisan government relations and strategic communications firm with offices in Washington and London. Founded by former Mississippi governor and Republican National Committee Chairman Haley Barbour, the firm represents a diverse, blue-chip clientele that includes Fortune 500 companies, international governments, trade associations, non-profits, academic institutions, hospitals, coalitions and state and local governments.

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